Mad About Matte

By Alicia Simba

You cannot escape the matte trend. You see it everywhere, from the latest red carpet, to your nearest Sephora. Matte-mania came to an all-time high with the release of the Kylie Jenner Lip Kit, which sells out online within minutes each time it is restocked. But what is matte? Matte is, most simply, a paint with a non-glossy finish. In make-up terms, matte is cool and fashionable, in a my-brother-in-law-is-Yeezy type of way. Matte lips tend to have a sleeker appearance compared to typical lipsticks and glosses, so they work well with virtually every look. Make-up brands have responded to this trend by providing beauty-fiends with an array of options in application type, hue, and price.

When it comes to a classic lip, nothing is more iconic than red. It suits all skin tones, in all seasons, for all occasions. Be it a night out, like Sofia Vergara at this year’s Grammys, or just an average day, like red-lip icon Gwen Stefani, give Urban Decay’s new “F-Bomb” Revolution Lipstick ($22) a spin. It is bright, fun, and an easy way to boost your look.  

The hue of the season is brown, pulled off best by Dakota Johnson at the How To Be Single premiere and Beyonce at the Grammy Awards. The lip is a throwback to the 90s, but it works really well as an understated replacement for your favorite nude. Nyx’s Lip Lingerie Collection ($7) stacked with liquid lippies that matte when dry, is a great place to start because it has a shade for everyone, plus they will last for hours. Definitely check out “Stone” matte lipstick ($17) from make-up powerhouse MAC. As the name implies, it is a mashup between grey and brown. But beware, this color is very popular and is almost always sold out in stores.

When it comes to lip hues that standout, purple's unconventionality makes is great to stunt in. Plus, matte purples have a particular stylishness to them, but If you do not believe it, check out Viola Davis’ mauve at this year’s SAG Awards. Smashbox is another new addition to the matte trend, offering their Be Legendary Matte Lipstick Collection ($21). Try “Plum Rule,” the gorgeous deep purple bound to turn heads.

One of the baddest shades, yet the criminally slept on, is black. Modern style icon Rihanna had It-Sisters Bella and Gigi Hadid rocking noir lips in her Fall 2016 Puma Fashion Show, and it looked incredibly rocker-chic meets health goth. The Kat von D “Witches Everlasting” Liquid Lipstick ($20) should be your next go-to for a night out, taking the NYC all-black-everything look to new heights.
The great thing about matte lips is that they don’t require the maintenance of standard lipsticks, but if you do want a defined lip look, Urban Decay’s 24/7 Glide On Lip Pencil ($20) is a good way to go. Keep in mind that the dryness of matte works best with moisturised lips so make sure you apply plenty of Chapstick.

The internet is filled with lots of tips and inspiration for matte lips, for instance, Pop Sugar and Elle have loads of tutorials and trend updates. In addition, Tumblr and Instagram have hundreds of looks. Search for Maryam Maquillage (@maryamnyc) to find an array of shades and handy how-tos. Beauty Vlogger Tasha Leelyn also stands out with her matte reviews, including Urban Decay products and the Kylie Jenner Lip Kit! Although makeup fads come and go quicker than the seasons, matte lips are quite timeless and seem to be here to stay, which is a beautiful thing.